“We have a mission to build the world-class ‘Yunnan flora’ brand.” said Zhang Mu, Deputy Director-General of Agriculture and Rarul Bureau of Yunnan Province . “KIFE is a strong platform for the integration of resources and all-round development of the industry as a whole. We are striving to build KIFE into Asia’s most recognizable and most influential floral expo in China..”
Due to the regions abundant natural resources and favorable environment, Yunnan is described as the ‘fertile soil’ for the development of China’s floral industry. Yunnan’s yield of fresh-cut flowers has remained China’s top for 25 years in a row, accounting for over 80% of the national market; its major Rose and Boat Orchid pot plant products represent 90% of the domestic market. Yunnan has established its leading position in the Chinese and Asian floral industry.
“As the famous flower capital of China, Yunnan’s floral market has developed into the biggest fresh-cut flower trading market in China and even Asia, ” Zhang Lan, Vice President of Reed Exhibitions, “For the 2019 expo, Reed Exhibitions will make use of its rich global resources, and facilitate stronger partnerships between exhibitors and trade buyers.”
KIFE 2019 will also welcome Israel as its featured guest country this year, arranging a series of professional forums and events that share the internationally advanced Israeli planting and cultivation technologies. There will also be a group of Israeli exhibitors showcasing their technologies.Along with spotlighting Asian floral industry, the exhibition will also invite representatives of the Dutch, Ecuadorian and Columbian consulates in China to participate in the forum.